Köppen

Sold 40,000+ copper tongue scrapers before expanding into an eight-product whole-mouth-care system. Distribution is deliberately selective: a high-end grocer, hotels, holistic dental clinics, and TYB rather than big-box retail. Köppen is not yet category-defining; it is category-defining as a template. The next two or three credible premium oral-care entrants will almost certainly benchmark against — and partly copy — this distribution and product-system architecture. Worth tracking precisely because oral care is replenishable, frequent, and still under-branded at the premium end.