Indie Lee

Greenwich, Connecticut, USA · Founded by Indie Lee · Founder-led

Clean, eco-conscious skincare born from a personal cancer-recovery story; pioneer of the modern clean prestige era.

Why it matters

Founded 2010 after Lee was diagnosed with a brain tumour and traced it back to environmental toxin exposure. One of the original ‘clean’ brands at Credo and early Sephora Clean at Sephora seal holders. Brightening Cleanser and Squalane Facial Oil remain steady hero SKUs across natural retail.

Ingredients we're watching

squalane →vitamin C ester →fruit acids →

External

indielee.com →

Other brands in Clean Skincare

Tata Harper Skincare
Champlain Valley, Vermont, USA · Tata Harper
Rhode Skin
Los Angeles, USA · Hailey Bieber
Credo Beauty
San Francisco, USA · Annie Jackson

Coverage on Clean Skincare

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care
Mariko Lin · 5 min
Indie Lee Relaunches at Whole Foods Under $25. A Veteran Clean Founder Reads the Market Correctly.
Noor Almeida · 5 min

Graph relationships

Timeline

Sources

01
Indie Lee on Building a Clean Beauty Brand After Cancer ↗
Forbes
02
Inside Indie Lee, the OG Clean Beauty Brand ↗
Glossy

Indie Lee

Tata Harper Skincare

Rhode Skin

Credo Beauty

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care

Indie Lee Relaunches at Whole Foods Under $25. A Veteran Clean Founder Reads the Market Correctly.