Hero Cosmetics

New York, USA · Founded by Ju Rhyu

K-beauty inspired acne brand that turned hydrocolloid pimple patches into a mass-prestige category in the U.S.

Why it matters

Founded 2017 by Ju Rhyu; the Mighty Patch became one of the fastest-selling skincare items at Target. Acquired by Church & Dwight in 2022 for $630M.

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