← Brand Radar
Clean Skincare· established
MainstreamDrunk Elephant
Houston, USA · Founded by Tiffany Masterson
‘Biocompatible’ skincare built around the elimination of the ‘Suspicious 6’ — essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes, and SLS.
Why it matters
Founded 2012 from Masterson's home; sold to Shiseido in 2019 for $845M, one of the largest indie skincare exits on record. Hero SKUs C-Firma and Protini Polypeptide Cream defined the prestige clean-skincare category at Sephora. Reportedly disappointed under Shiseido — written down significantly — but remains a category-defining reference point for indie founders modelling exits.
Ingredients we're watching
External
drunkelephant.com →Other brands in Clean Skincare
Coverage on Clean Skincare
Graph relationships
Timeline
Sources
- 01Shiseido to Buy Drunk Elephant for $845 Million ↗Business of Fashion
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