Ceremonia

New York, USA · Founded by Babba Rivera · Founder-led

Latinx-rooted clean haircare drawing from Rivera's Chilean grandmother's Aceite de Moska ritual.

Why it matters

Launched 2020; Sephora exclusive 2022. Aceite de Moska Pre-Shampoo Scalp & Hair Oil is the brand's hero. Demonstrated that founder-cultural authenticity at the haircare-clean intersection can sustain accelerated retail growth without diluting the brand's narrative.

Ingredients we're watching

castor oil →rosehip oil →papaya →

External

ceremonia.com →

Other brands in Haircare

Holistic Hair
New Zealand · Co-founded by a trichologist (name not disclosed in source)
Crown Affair
New York, USA · Dianna Cohen
OUAI
Los Angeles, USA · Jen Atkin

Graph relationships

Timeline

Sources

01
How Babba Rivera Built Ceremonia ↗
Vogue Business
02
Ceremonia: FUTURE50 ↗
BeautyMatter
03
Babba Rivera on building Ceremonia at Sephora ↗
Glossy

Ceremonia

Holistic Hair

Crown Affair

OUAI