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Clean Skincare· established
MainstreamAXIS-Y
Seoul, South Korea · Founded by Maggie Yue · Founder-led
Climate-inspired, vegan, community-tested K-beauty — every formula built around a 6+1+1 design principle and validated by global influencers before launch.
Why it matters
Founded January 2018 by Maggie Yue, who had run Asia Master Trade Co. since 2013. AXIS-Y was vegan-certified before most Korean brands had adopted cruelty-free pledges; tested its first ay&me microbiome line with 1,000 influencers across 68 countries pre-launch. The annual EcoGlow 5.5 Community Campaign on Jeju Island embeds sustainability activism directly into brand activity, and TikTok-driven educational content drove the brand's 2021 viral breakout.
Ingredients we're watching
External
axis-y.com →Other brands in Clean Skincare
Coverage on Clean Skincare
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Timeline
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