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Ouai Hands the Operator Role to Susan Kim: The Founder/Operator Split Is Arriving Earlier
Noor Almeida · Founder FilesSusan Kim (ex-Kopari) takes the CEO seat; Jen Atkin stays Founder and Chief Creative Officer. Cultural authority and operating authority are being separated before the brand visibly cracks — not after.
ouaikoparifounder-operatorprestige-hairleadershipOpen → - Signals
OUAI's New CEO Follows Glossier: The Operator-Over-Founder Transition Pattern Is Accelerating
Noor Almeida · Founder FilesOUAI appointed Susan Kim — former Kopari CEO — as chief executive effective May 19, replacing Colin Walsh who left for Glossier in September 2025. The second founder-brand-under-strategic to make this transition in eight months.
foundersouaip&gleadershipglossierOpen → - Founders
Jen Atkin
OUAI · Los Angeles, USABuild the products your clients keep asking for.
OUAIFounded independent in 2016; acquired by Procter & Gamble in 2021; Atkin remained as founder-creative.Open → - Products
Bond Repair Balm
Ouai · HaircareOne of the few clean-positioned haircare brands taking on the bond repair category dominated by K18 and Olaplex. Three-minute treatment with peptide, hyaluronic acid, and vegan silk protein — strengthens damaged bonds without conventional keratin. Clean, vegan, cruelty-free, no parabens or sulfates.
OuaiMidOpen →