Sun Serum Mineral Sunscreen SPF 50

ILIA's first standalone mineral sunscreen — not a tinted serum, not an SPF add-on — launched April 7, 2026, exclusively at Sephora ($40, two shades: Light-Medium, Medium-Deep). Zinc oxide only (no titanium dioxide, no chemical UV filters), broad spectrum UVA/UVB plus visible and infrared light protection, 24-hour moisture, 8-hour oil control. The formulation bet is texture: serum-weight finish from a 100% mineral filter product, which has historically required either white cast or titanium dioxide addition. Strategic read: ILIA is building an SPF infrastructure to complement Skin Blur and compete with La Roche-Posay in the clean mineral tier. Cleanwashing watch: zinc-oxide-only SPF 50 requires ~1/4 teaspoon for full-face coverage to hit labeled protection — early Reddit threads flag dosing communication, not formulation.