British Beauty Council and WGSN circulate strategic GLP-1 brief to brand partners

April 30, 2026 — BBC and WGSN circulated a formal GLP-1 category brief to brand partners covering skin, hair, and fragrance impacts and actionable foresight. This is a strategic planning document, not a trend report. Numbers: 1 in 8 US adults on GLP-1s, 30M projected by 2030, UK adoption ~1 in 10. McKinsey: 82% of users concerned about loose skin. TikTok #GLP1hairloss views up 665%. Vanderbilt 2025 study (PMID 40407186) documented a median 9% midfacial volume loss. WGSN's Pia Fisher: the category is moving to 'tweakment-grade' formats — NAD+, NMN, PDRN, exosomes, EMS/microcurrent — plus a parallel 'Fauxzempic' counter-trend in wellness alternatives.