The ingredient narratives reshaping clean beauty.
Carnauba Wax
aka copernicia cerifera cera · palm wax · brazil wax
Hardest natural wax used in vegan mascara and lip products alongside candelilla wax. Contributes high-gloss surface finish.
- Hardest natural wax — structure and shape retention in pencil/mascara
- High-gloss surface finish
- Vegan-certified
- High melting point (82–86°C) — superior heat stability
- Film-forming in lip and eye products
- Mascara formulas
- Lipstick cores
- Eyebrow pencils
- Body scrubs
- Solid serums
Requires highest processing temperatures of the natural waxes (~90°C). Typically used in blends with softer waxes.
Brittleness at high use levels requires careful formulation balance. Typically 1–3% maximum in lip formulations.
Very positively received in clean beauty — vegan, minimally processed, traditional use. Food-grade approval increases consumer confidence.
The ingredient narratives reshaping clean beauty.
Carnauba Wax
aka copernicia cerifera cera · palm wax · brazil wax
Hardest natural wax used in vegan mascara and lip products alongside candelilla wax. Contributes high-gloss surface finish.
- Hardest natural wax — structure and shape retention in pencil/mascara
- High-gloss surface finish
- Vegan-certified
- High melting point (82–86°C) — superior heat stability
- Film-forming in lip and eye products
- Mascara formulas
- Lipstick cores
- Eyebrow pencils
- Body scrubs
- Solid serums
Requires highest processing temperatures of the natural waxes (~90°C). Typically used in blends with softer waxes.
Brittleness at high use levels requires careful formulation balance. Typically 1–3% maximum in lip formulations.
Very positively received in clean beauty — vegan, minimally processed, traditional use. Food-grade approval increases consumer confidence.