Intelligence · Ingredients

The ingredient narratives reshaping clean beauty.

Baobab Oil

Slow build in haircare and body — sourcing through farmer cooperatives is becoming a brand story.

Benefits
  • fast absorption
  • high vitamin E
  • lipid-rich
Example uses
  • hair oils
  • body oils
  • post-cleanse face oils
Formulation notes

Light enough for facial oils, dense enough for balms.

Watchouts

Cooperative sourcing claims should be verifiable by name.

Clean beauty perception

Positive when ethically sourced.