Adwoa Beauty

Los Angeles, USA · Founded by Julian Addo · Founder-led

Clean, plant-based curl care for textured hair — Ghanaian heritage, modern formulations.

Why it matters

Founded 2017; one of the first textured-haircare brands to land a national Sephora rollout (2020). Baomint Moisturizing Leave-In Conditioner is the brand's hero. Reference case for Black-founded clean textured-haircare brands carving credible space at prestige retail.

Ingredients we're watching

baobab oil →marshmallow root →peppermint oil

External

adwoabeauty.com →

Other brands in Haircare

Holistic Hair
New Zealand · Co-founded by a trichologist (name not disclosed in source)
Crown Affair
New York, USA · Dianna Cohen
Ceremonia
New York, USA · Babba Rivera

Graph relationships

Timeline

Sources

01
Adwoa Beauty Founder Julian Addo on Texture-Inclusive Haircare ↗
Glossy
02
Adwoa Beauty: FUTURE50 ↗
BeautyMatter

Adwoa Beauty

Holistic Hair

Crown Affair

Ceremonia