Michelle Pfeiffer
Actor Michelle Pfeiffer launched Henry Rose in 2019 after a decade of advocacy for fragrance ingredient transparency — making it the first fine fragrance brand to disclose 100% of its ingredients and achieve EWG Verified + Cradle to Cradle certification.
"I never asked anyone to disclose what I wasn't willing to disclose myself."
— Michelle Pfeiffer
Pfeiffer spent a decade quietly working with the Environmental Working Group on fragrance disclosure standards before launching Henry Rose in 2019.
The brand became the first fine fragrance line to disclose 100% of its ingredients and the first to be EWG Verified and Cradle to Cradle certified — setting a regulatory and certification standard the rest of the clean fragrance category has been catching up to ever since.
Disclosure is the only credible answer to fragrance allergens.
Build the certification standard, then build the brand on top of it.
- 2009–2019Decade-long advocacy with the Environmental Working Group on fragrance disclosure
- 2019Launches Henry Rose with full ingredient disclosure