Carina Chaz
Carina Chaz founded DedCool in Los Angeles at 22 with the explicit aim of building a vegan, non-toxic, gender-fluid fragrance house. The brand has since become one of the most-cited references for the new wave of clean, sustainable prestige perfume.
"Fragrance has been built on opacity. We started over."
— Carina Chaz
Chaz founded DedCool in Los Angeles in 2016 at age 22, building a vegan, cruelty-free, non-toxic fragrance line in genderless packaging.
DedCool has grown into a multi-category brand spanning fragrance, body and home, with collaborations including a notable line with Stüssy. The brand is consistently cited as a touchstone for the new wave of sustainable prestige fragrance.
Genderless is the default.
Clean fragrance and prestige aesthetics belong together.
- 2016Founds DedCool at age 22
- 2020sSephora launch; Stüssy collaboration; international wholesale
DedCool's Carina Chaz on Reinventing Fragrance
featureVogue Business