Chriselle Lim
Fashion content creator Chriselle Lim joined Phlur as Chief Creative Officer for its 2022 relaunch. The 'Missing Person' fragrance she fronted became a defining TikTok-era fragrance hit and rewrote what creator-led prestige fragrance could be.
"Fragrance is emotional storytelling. Treat it like content, not chemistry alone."
— Chriselle Lim
Lim built one of the original fashion-creator audiences in the 2010s. In 2022 she joined Phlur as Chief Creative Officer and the public face of its relaunch.
The Missing Person fragrance — an evocative, single-note creator-led launch — became one of the largest fragrance hits of the early TikTok era and is widely credited with proving that a creator-led prestige fragrance could outsell legacy houses on a single SKU.
Creators can lead prestige fragrance — but only with chemistry partners they actually defer to.
Treat a fragrance launch like a film, not a product drop.
- 2022Joins Phlur as Chief Creative Officer for relaunch
Chriselle Lim and the Phlur Relaunch
featureVogue Business