Eric Korman
Former Ralph Lauren digital executive Eric Korman founded Phlur in 2015 as one of the first transparent, clean-fragrance brands. After a quiet period, the brand was relaunched with Chriselle Lim as creative lead and the viral Missing Person fragrance.
"Fragrance was the most opaque category in beauty — we built the transparent alternative."
— Eric Korman
Korman was a senior digital executive at Ralph Lauren before founding Phlur in Austin, Texas in 2015 as a clean, ingredient-transparent fragrance brand.
After a quieter mid-stage, the brand relaunched with Chriselle Lim as Chief Creative Officer and the Missing Person fragrance, which became one of the largest TikTok-driven fragrance hits of the early 2020s and a Sephora cult product.
Fragrance transparency is overdue, not avant-garde.
Right creative partner > more SKUs.
- 2015Founds Phlur in Austin, Texas
- 2022Phlur relaunches with Chriselle Lim and 'Missing Person'
How Phlur's Missing Person Took Over TikTok
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