Donni Davy
Emmy-winning Euphoria head makeup artist Donni Davy launched Half Magic Beauty in 2022 with A24 — translating the show's surreal, glitter-forward face language into a Sephora line that became one of the era's most influential indie makeup launches.
"Makeup as art-school play, not red-carpet performance."
— Donni Davy
Davy was the head makeup artist on HBO's Euphoria, winning an Emmy for the show's heavily stylised, glitter-and-gem face looks that rewrote youth beauty culture in the early 2020s.
She launched Half Magic Beauty in 2022 in partnership with A24, bringing the show's aesthetic — Glitterpuck shimmer, Face Gemzz adhesive crystals, Eye Mascara liners — into a Sephora-distributed line.
Makeup is a language, not a uniform.
Set work is product testing — if it survives a 14-hour shoot, it survives a Sephora launch.
- 2018–2022Head makeup artist on HBO's Euphoria; wins Primetime Emmy for Outstanding Makeup
- 2022Launches Half Magic Beauty in partnership with A24
Donni Davy's Half Magic Beauty Launches With A24
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