Founder Files
Body Care· USA · Updated 14 May 2026

Heidi Leist

Pregnant with her daughter and reading every label, Heidi Leist couldn't find clean personal care products she trusted. She founded Lemongrass Spa Products in 2002 and built it into a 20+ year direct-selling company with a national consultant network.

"I knew there had to be safer products out there."

Heidi Leist
Background

Leist became an avid label reader during her first pregnancy and educated herself on safer food and personal care. Unable to find what she wanted on shelf, she began formulating her own and founded Lemongrass Spa Products in 2002.

The company is now headquartered in Tarpon Springs, Florida, and runs a U.S.-wide consultant model. It has been profiled by Direct Selling News for crossing the 20-year mark in clean personal care direct selling.

Philosophy

Clean ingredients should not require a Whole Foods price ladder.

Direct selling lets product education happen face-to-face.

Career timeline
  • 2002
    Founds Lemongrass Spa Products
  • 2024
    Profiled at 20+ years by Direct Selling News
Notable quotes
  • "I knew there had to be safer products out there."

    Lemongrass Spa — About Us
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