Greg Gonzalez
Greg Gonzalez co-founded Youth to the People with his cousin Joe Cloyes in 2015, leading creative and brand. He's the half of the founding pair most publicly identified with the brand's superfood-vegan-design language and its sustainability roadmap.
"We grew up in a skincare lab. We built the brand we wanted to wear."
— Greg Gonzalez
Gonzalez grew up alongside his cousin Joe Cloyes in his family's third-generation skincare manufacturing business in California.
He co-founded Youth to the People in 2015, leading creative and brand. The Superfood Cleanser, Adaptogen Deep Moisture Cream, and Triple Peptide + Cactus Oasis Serum became Sephora category heroes ahead of the L'Oréal acquisition in 2021.
Vegan, recyclable, refillable — built into the spec sheet.
Treat skincare like a food label your customers can read.
- 2015Co-founds Youth to the People
- 2021Acquired by L'Oréal