Jenefer Palmer
Fourth-generation herbalist Jenefer Palmer founded OSEA Malibu in 1996 after her father's lung-cancer diagnosis pushed her to remove every endocrine disruptor from his environment. Three decades and one TikTok-viral Undaria Algae Body Oil later, OSEA is one of the most enduring family-run clean skincare brands.
"Skincare from the sea, made by women, owned by women."
— Jenefer Palmer
Palmer's family had used homeopathic and herbal medicine for four generations. After her father's cancer diagnosis, she removed every petroleum-derived ingredient from his life and began formulating seaweed-based skincare in Malibu.
OSEA — Ocean, Sun, Earth, Atmosphere — launched in 1996 and is now run alongside her two daughters Melissa and Jenefer. The Undaria Algae Body Oil became a TikTok-driven hero in the early 2020s and remains the brand's defining product.
Seaweed as the central active — sustainably hand-harvested in Patagonia.
Independent, women-owned, multi-generational — by design.
- 1996Founds OSEA Malibu in California
- 2010sDaughters Melissa and Jenefer Worth join the company
- 2020sUndaria Algae Body Oil becomes a TikTok-era hero
How OSEA Became a TikTok Skincare Cult
featureVogueJenefer Palmer on Building a Women-Owned Skincare Brand
interviewForbes