The Beauty Signal
← Founder Files
Body Care· Atlanta, USA · Updated 14 May 2026

Beatrice Dixon

An Atlanta entrepreneur who, after a recurring bacterial vaginosis diagnosis and what she describes as a dream visited by her grandmother, founded The Honey Pot in 2014 — the first Black woman–owned plant-based feminine-care brand to scale into Target — and weathered a 2020 racist-review campaign that triggered a wave of customer support.

"We make products that women have been asking for, but no one was making."

— Beatrice Dixon
Background

Beatrice Dixon grew up in Atlanta and founded The Honey Pot Company in 2014 after a long battle with recurring bacterial vaginosis that traditional feminine-care products were not addressing. The brand launched as the first Black woman–owned plant-based feminine-hygiene line and built a quiet retail presence before signing with Target.

In February 2020, Target ran a Black History Month ad featuring Dixon and Honey Pot. A coordinated negative-review campaign on Trustpilot triggered a viral counter-response, with customers buying out Target shelves in support — a moment widely covered as a turning point for the brand.

The Honey Pot now sells washes, wipes, pads and tampons across mass and grocery retail in the US. In 2024 Compass Diversified acquired a majority stake in a deal valued at ~$380M; Dixon remains in a leadership and creative role.

Philosophy

Plant-based by formulation, not aesthetic.

Categories the legacy industry quietly ignored — feminine wellness — deserve real product investment.

Career timeline
  • Pre-2014
    BV diagnosis; develops first formulations from her kitchen
  • 2014
    Founds The Honey Pot Company
  • 2020
    Target Black History Month ad triggers viral support after a coordinated review attack
  • 2024
    Compass Diversified acquires majority stake; deal valued at ~$380M
Press & appearances
More from the index
Graph relationships
Timeline