Charlotte Palermino

Charlotte Palermino spent her early career in digital media — running celebrity-news site Nicki Swift and leading content at Snapchat — before her Instagram skincare explainers turned her into one of the most-followed independent skincare voices online, defined by a refusal to repeat marketing claims uncritically.

In 2020 she co-founded Dieux Skin with cosmetic chemist Joyce de Lemos and operator Marta Freedman, launching with the Forever Eye Mask — a reusable silicone under-eye patch designed to deliver any serum and cut single-use waste. The brand's voice — radically transparent ingredient lists, concentration disclosure, anti-hype copy — quickly defined a new tone for indie skincare.

Dieux entered Sephora in 2024 and has expanded carefully into serums and moisturizers, with Palermino as CEO continuing to handle most public communication for the brand.

Radical transparency — concentrations, mechanisms, and what a product actually can't do, all disclosed.

Reusable over disposable — sustainability built into the SKU, not bolted on as messaging.