Brooke Harvey-Taylor
Co-founded Pacifica in 1997 — nearly a decade before clean beauty had a name. Vegan and 100% cruelty-free from day one. Built before social media, before clean-beauty vocabulary, and before retailers had any infrastructure for indie naturals brands.
"There wasn't a clean beauty industry 25 years ago."
— Brooke Harvey-Taylor
Brooke Harvey-Taylor co-founded Pacifica in 1997, nearly a decade before the clean-beauty category had a name. 'There wasn't a clean beauty industry 25 years ago. Only a few brands existed in the natural products industry.'
Pacifica launched vegan and 100% cruelty-free from day one, beginning with natural fragrance and the intent to find 'a place where naturals and beauty could collide into something that met customers' expectations around performance.'
Pacifica is now one of the most widely distributed natural beauty brands in mass-market retail across North America — Target, Ulta, Whole Foods — across skincare, makeup, hair, and fragrance, all vegan, cruelty-free, and accessibly priced.
Mass accessibility for clean — pricing and distribution have always been part of the ethos.
A foundational chapter in clean beauty often skipped by narratives that begin with the 2010s founder wave.
- 1997Co-founds Pacifica Beauty in Carpinteria, California
- 2010sScales into Target, Ulta, and Whole Foods across North America
"There wasn't a clean beauty industry 25 years ago. Only a few brands existed in the natural products industry."
Brooke Harvey-Taylor, founder interview