Body Care· United States · Updated 12 Oct 2026

Katia Beauchamp

Katia Beauchamp is the founder behind Buff Beauty's bare-nail-care proposition, built around a routine of tools and treatments.

Our take

Introducing a routine requires teaching the customer when to use the product and why to return; a category story needs a repeatable habit beneath it.

Background

Target's launch interview describes an interest in improving the appearance of natural nails through tools, serums and treatment routines.

Those are product-positioning statements, not independent evidence of nail-health outcomes.

Philosophy

Attachment and repeat behaviour are more informative than first-launch attention.

Refill claims need to be tested against component availability and actual reuse economics.

Career timeline

Press & appearances