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Body Care· established
Mainstream

Sustain Natural

New York, USA · Founded by Meika Hollender

Sexual wellness brand built on transparency and women-led design — vegan, fragrance-free condoms and intimate care.

Why it matters

Co-founded by Meika Hollender (daughter of Seventh Generation co-founder Jeffrey Hollender) in 2013; Sustain became the first major women-led sexual wellness brand to publish full ingredient disclosure. Acquired by Grove Collaborative in 2019.

Ingredients we're watching
fair-trade latexorganic cotton
External
sustainnatural.com
Graph relationships
Timeline
Sources
  1. 01
    Meika Hollender on Building Sustain Natural
    Forbes