Salt & Stone

Venice, California, USA · Founded by Nima Jalali · Founder-led

Clean, performance-driven body care — natural deodorant, SPF, and body wash for active lifestyles.

Why it matters

Founded 2017 by professional snowboarder Nima Jalali. Natural deodorant in Santal & Vetiver became the breakout SKU and a Sephora top-seller. Reference case for clean body-care brands successfully crossing into prestige fragrance-led positioning.

Ingredients we're watching

seaweed extract →shea butter →probiotics →

External

saltandstone.com →

Other brands in Body Care

Nécessaire
Los Angeles, USA · Randi Christiansen & Nick Axelrod
True Naturals
San Jose, California, USA · Not disclosed in source
Lemongrass Spa Products
USA · Heidi Leist

Coverage on Body Care

Beauty of Joseon and Salt & Stone Land at Sephora at Kohl's. The Clean Shelf Is Widening at Mass.
Iris Halberg · 5 min

Graph relationships

Timeline

Sources

01
Salt & Stone's Rise in Clean Body Care ↗
Vogue Business
02
Salt & Stone Founder Nima Jalali on Building a Sephora Bestseller ↗
Glossy

Salt & Stone

Nécessaire

True Naturals

Lemongrass Spa Products

Beauty of Joseon and Salt & Stone Land at Sephora at Kohl's. The Clean Shelf Is Widening at Mass.