Megababe

New York, USA · Founded by Katie Sturino · Founder-led

Body-positive, taboo-busting body care for chafing, sweat, and odour — clean and unapologetic.

Why it matters

Launched 2017 with the Thigh Rescue anti-chafe stick — invented an entirely new prestige body-care subcategory. National Target rollout 2021. Reference case for body-positive founders translating personal narrative into a defensible category-creating brand.

Ingredients we're watching

aloe vera →grapefruit peel oilvitamin E →

External

megababe.com →

Other brands in Body Care

Nécessaire
Los Angeles, USA · Randi Christiansen & Nick Axelrod
True Naturals
San Jose, California, USA · Not disclosed in source
Lemongrass Spa Products
USA · Heidi Leist

Graph relationships

Timeline

Sources

01
Katie Sturino on Building Megababe ↗
Forbes
02
Megababe Lands at Target ↗
Glossy

Megababe

Nécessaire

True Naturals

Lemongrass Spa Products