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K-Beauty's U.S. Pricing Floor Has Cracked — And the Beneficiaries Are Not Yet Clear
Mariko Lin · Retail SignalsThe end of de minimis exemption (Aug 29, 2025) plus a 15% reciprocal tariff on South Korea has materially changed landed cost on K-beauty imports. Olive Young added 15% customs duty in August; smaller shippers suspended U.S. deliveries. The $15–$25 DTC snail-mucin math no longer works.
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UK ASA's Active Ad Monitoring Catches Boots and Debenhams — Discount Inflation Is Now Machine-Readable
Theo Marchetti · Greenwashing WatchThe ASA upheld a complaint against Boots' Black Friday Hugo Boss savings claim after finding the fragrance had only sold at £80 for 21 days post-launch. A parallel Debenhams ruling on marketplace savings claims was identified via the ASA's Active Ad Monitoring system. CAP's current guidance: hold at least three months of pricing history to substantiate a usual selling price.
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