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The Ulta Conscious Beauty Lawsuit Is Advancing — and It's About Every Retailer's 'Clean' Badge, Not Just Ulta's
Theo Marchetti · Greenwashing WatchGarvey v. Ulta (N.D. Cal., Case No. 3:25-cv-05965) is progressing on claims that products certified as 'Clean Ingredients' contain ingredients on Ulta's own 'Made Without' list. If liability sticks, every retailer-run clean program — Sephora, Target, Credo — sits on the same legal surface.
greenwashingultaclass-actionconscious-beautyclean-certificationOpen → - Signals
'Eco-Friendly' Is a Banned Phrase in European Beauty Marketing From September 2026
Devon Park · Greenwashing WatchDirective (EU) 2024/825 enters national enforcement from September 27, 2026. Generic sustainability terms — eco-friendly, biodegradable, natural, green, carbon neutral via offset — will be prohibited without independent third-party verification. No grandfathering clause has been confirmed for existing stock.
eu green claims directivegreenwashingregulationclean beauty europesustainability marketingOpen → - Signals
'Chemical-Free' Is Not a Regulatory Violation — It Is a Credibility Problem
Iris Halberg · Greenwashing WatchNo regulator has formally banned 'chemical-free' as a cosmetics claim. But the dermatology literature, the EU directive, and a growing cohort of ingredient-literate consumers are building a case against it that is more corrosive than legal prohibition: they are treating it as a signal of scientific illiteracy.
greenwashingchemical-freecosmetic claimsregulatory complianceformulation literacyOpen →