The Dry Shampoo — Refillable (Travel Size Launch)

Talc-free, non-aerosol dry shampoo powder in a refillable glass jar with integrated precision kabuki brush. Formula: tapioca starch, rice starch, fermented persimmon fruit juice extract, camellia japonica seed oil, trehalose, saccharomyces ferment, cetrimonium chloride. A Travel Dry Shampoo format launched March 2026 expands the SKU architecture; refill cartridge ~$30 vs. $48 primary pack. Sephora Beauty Director Melinda Solares named it a category-level innovator in Sephora's spring 2026 trend editorial. The structural signal: the refillable format treats the primary pack as a durable asset — a different consumer psychology than aerosol dry shampoo, and one that may reshape how Sephora and Ulta category teams allocate premium haircare shelf real estate.