Clean Skincare· Round Lab
EmergingBirch Juice Moisturizing UVLOCK SPF 45
Pairs Round Lab's hero birch-juice base with UVLOCK SPF 45 technology at $24.99 in Ulta — one of two sub-$30 Round Lab launches into US mass beauty in early 2025. Round Lab is following the SKIN1004 playbook: enter Ulta on formulation credibility with two SKUs simultaneously, not a single viral hero. The structural read sits in our signal piece on K-beauty's new US mass-retail entry pattern.
- Brand
- Round Lab
- Category
- Clean Skincare
- Signal strength
- Emerging
- Price tier
- Accessible
Ingredients intelligence
In researchIngredient breakdown for this product is in editorial research. Cross-reference our ingredient intelligence index while we complete the dossier.
Other Clean Skincare on watch
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Timeline
Sources
- 01Birch Juice Moisturizing UVLOCK SPF 45 ↗Ulta Beauty · 15 Jan 2025
- 02Round Lab — Ulta Beauty Brand Page ↗Ulta Beauty · 01 May 2026