Product Watch
Clean Skincare· SKIN1004
Accelerating

Madagascar Centella Hyalu-Cica Water-Fit Sun Serum UV (US Reformulation)

SKIN1004's hero SPF reformulated for the US FDA filter rules and rolled into 653 Ulta doors (September 2024) plus a further 739 doors in early 2025 — a 1,300+ door footprint without a viral TikTok moment, built on formulation credibility alone (Madagascar centella, hyaluronic acid, fragrance-free, colorant-free). Cleanwashing flag: the US version swaps to chemical filters (butyl methoxydibenzoylmethane, ethylhexyl salicylate, homosalate, octocrylene) the EU has flagged for endocrine disruption review.

Brand
SKIN1004
Category
Clean Skincare
Signal strength
Accelerating
Price tier
Accessible

Ingredients intelligence

In research

Ingredient breakdown for this product is in editorial research. Cross-reference our ingredient intelligence index while we complete the dossier.

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Sources
  1. 01
    SKIN1004 — Ulta Brand Page
    Ulta Beauty · 01 Dec 2025
  2. 02