Clean Skincare· Beauty of Joseon
AcceleratingDayscreen Moisturizer SPF 30
Second US-market SPF format from Beauty of Joseon in under a year, launched April 2026 at $20 with DJ Peggy Gou as ambassador and a NYC Sephora pop-up in May. Signals the brand is treating Sephora not as a single-SKU pilot but as a multi-format channel build. Together with Day Dew, Beauty of Joseon now holds two US SPF tiers in the same prestige door — an unusually aggressive cadence for an indie K-beauty entrant.
- Brand
- Beauty of Joseon
- Category
- Clean Skincare
- Signal strength
- Accelerating
- Price tier
- Accessible
Ingredients intelligence
In researchIngredient breakdown for this product is in editorial research. Cross-reference our ingredient intelligence index while we complete the dossier.
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Sources
- 01Peggy Gou and Beauty of Joseon Announce a New Sunscreen ↗Hypebae · 06 Apr 2026
- 02Dayscreen Moisturizer SPF 30 — Product Page ↗Beauty of Joseon · 06 Apr 2026
- 03Beauty of Joseon Sephora SPF Pop-Up NYC ↗Cosmetics Business · 06 May 2026