Clean Skincare· Beauty of Joseon
AcceleratingDay Dew Sunscreen SPF 50
FDA-reformulated replacement for the iconic Relief Sun, developed specifically for the US market after MoCRA/FDA UV filter rules ruled out the Korean formula. Launched alongside Beauty of Joseon's entry into 600 US Sephora doors on July 17, 2025 — the brand's first major US retail channel, priced at $18 to undercut La Roche-Posay Anthelios on price while competing on formulation experience. Structural read: the first clean-positioned K-beauty SPF to enter Sephora at mass scale.
- Brand
- Beauty of Joseon
- Category
- Clean Skincare
- Signal strength
- Accelerating
- Price tier
- Accessible
Ingredients intelligence
In researchIngredient breakdown for this product is in editorial research. Cross-reference our ingredient intelligence index while we complete the dossier.
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Timeline
Sources
- 01Beauty of Joseon Marks Entrance to Sephora With New SPF Launch ↗New Beauty · 17 Jul 2025
- 02EXCLUSIVE: Beauty of Joseon Lands at Sephora ↗Yahoo News / WWD · 06 Jul 2025
- 03Beauty of Joseon launches in 600 US Sephora stores ↗Jing Daily · 15 Jul 2025