Quadrivio takes majority of Les Secrets de Loly at €160–180M EV; first French textured-hair LBO

March 9, 2026 — Italian PE firm Quadrivio Group completed acquisition of a majority stake in Les Secrets de Loly, France's No. 1 textured haircare brand, from Quilvest Capital Partners at €160–180M EV (~$185–210M). Founded by Kelly Massol in 2009, the brand has grown 40%+ p.a. for three years and is closing in on €100M retail sales with Sephora France as primary channel. Massol and CEO Carlota Thévenot both reinvested and remain in post; Weinberg Capital and Three Hills joined as minority investors. The first major LBO in France's natural textured haircare segment — a valuation benchmark for founder-led curl/coil brands.