Industry News
Retail· 17 March 2026
Retail

Merit launches across Europe via Sephora exclusivity

March 17, 2026 — clean minimalist makeup brand Merit launched exclusively at Sephora Europe, its first brick-and-mortar presence on the continent following a 2023 DTC UK launch and a 2025 UK Sephora retail debut. The Sephora-exclusive model reflects Merit's 'fewer, higher-quality touchpoints' distribution philosophy.

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    Merit launches at Sephora Europe (March 17, 2026)