Sephora extends premium niche fragrance with Fugazzi and Borntostandout

Sephora's March 2026 additions of Fugazzi and Borntostandout — revisited in Glossy's May 18 coverage of Fugazzi's US push — extend the retailer's deliberate stretch into higher-priced, more international niche fragrance. Useful retail intelligence, but the move is fragrance-specific and not yet a clean-beauty category signal. Filed as watch, not signal.