Boots' No.7 hit with NY federal class action over 'biodegradable' wipes claim

April 28, 2026 — a class action was filed in New York federal court against Boots Retail USA Inc., alleging No.7 Beauty's Biodegradable Makeup Removing Wipes and Biodegradable Cleansing Wipes cannot biodegrade in the timeframes consumers expect because anaerobic landfill conditions prevent decomposition. The suit invokes the FTC's Green Guides and the NY General Business Law and centers the premium-pricing differential as a damages argument. Ecoappraise recorded 400+ greenwashing enforcement actions globally in 2026 alone. Juris Law Group's 2026 review specifically flagged 'clean beauty' claims — 'non-toxic,' 'natural,' 'biodegradable' — as the next FTC and state litigation wave for cosmetics.