The ingredient narratives reshaping clean beauty.
Silicone Alternatives
The EU has tightened restrictions on cyclic silicones (D4, D5, D6) over aquatic persistence and endocrine concerns — and the rest of the global market is following. The longstanding sensorial gap between silicones and naturals is closing in 2026: next-gen plant esters (C12-15 Alkyl Benzoate, isostearyl isostearate), rice bran wax, sunflower wax, and Seppic's Geltrap technology (99% natural per ISO 16128) now match silicone slip and finish.
- delivers slip and quick-absorption feel
- no aquatic persistence or endocrine concern
- ISO 16128–compliant naturality scores
- primers
- tinted foundations
- sensorially-driven serums and creams
Ester blends for slip; rice bran / carnauba / sunflower waxes for film-forming. Seppic Geltrap (Solagum polymers) for tinted gel foundations.
Some natural esters carry their own allergen profiles — disclose, don't bury.
Strongly positive — the formulation gap clean beauty needed to close.
The ingredient narratives reshaping clean beauty.
Silicone Alternatives
The EU has tightened restrictions on cyclic silicones (D4, D5, D6) over aquatic persistence and endocrine concerns — and the rest of the global market is following. The longstanding sensorial gap between silicones and naturals is closing in 2026: next-gen plant esters (C12-15 Alkyl Benzoate, isostearyl isostearate), rice bran wax, sunflower wax, and Seppic's Geltrap technology (99% natural per ISO 16128) now match silicone slip and finish.
- delivers slip and quick-absorption feel
- no aquatic persistence or endocrine concern
- ISO 16128–compliant naturality scores
- primers
- tinted foundations
- sensorially-driven serums and creams
Ester blends for slip; rice bran / carnauba / sunflower waxes for film-forming. Seppic Geltrap (Solagum polymers) for tinted gel foundations.
Some natural esters carry their own allergen profiles — disclose, don't bury.
Strongly positive — the formulation gap clean beauty needed to close.