Intelligence · Ingredients

The ingredient narratives reshaping clean beauty.

Rice Starch

aka oryza sativa starch · rice starch · glutinous rice starch

A plant-derived starch used in dry shampoo formulations and powder cosmetics as an oil absorbent and texture modifier. A natural talc alternative with K-beauty heritage in rice water beauty traditions.

Benefits
  • Oil and sebum absorption
  • Softening and conditioning texture
  • Mattifying effect
  • Skin conditioning — mild rice-protein co-fraction
  • Biodegradable and plant-derived
Example uses
  • Dry shampoo formulations
  • Loose setting powders
  • Talc-free foundations
  • Pressed powder formulas
  • Oil-control facial powders
Formulation notes

Used in anhydrous powder formulations. Functions as dry binder and oil absorber. Moisture-sensitive — manufacturing humidity control required.

Watchouts

Risk of microbial growth in water-containing formulations if inadequately preserved. Slightly coarser particle distribution than synthetic powders may affect skin feel.

Clean beauty perception

Strongly accepted in clean beauty. K-beauty rice heritage and Korean beauty tradition supporting consumer familiarity.