The ingredient narratives reshaping clean beauty.
Plum Extracts
aka prunus domestica fruit extract · european plum extract · plum polyphenol extract
Vitamin C-rich botanical extract appearing in hyaluronic acid serums as an antioxidant supporting ingredient. Plum extracts include Kakadu plum (highest vitamin C source in nature) and European plum — different active profiles require distinction.
- High natural vitamin C content (in Kakadu plum specifically)
- Anthocyanin and polyphenol antioxidant fraction
- Mild AHA-like organic acids (malic, citric)
- Potential brightening activity
- Anti-inflammatory flavonoids
- Brightening hyaluronic acid serums
- Antioxidant toners
- Vitamin C essence formulations
- Plum-themed clean beauty SKUs
- Brightening eye creams
Aqueous extract; vitamin C content oxidation-sensitive. pH 3.5–5 for stability. The vitamin C in botanical extracts is less stable than L-ascorbic acid used as a formulated active.
Kakadu plum vs. European plum are very different in terms of active compound profile. 'Plum extract' as a category is insufficiently precise. Vitamin C content in processed botanical extracts is substantially reduced from raw fruit.
Accepted in clean beauty as a natural vitamin C and antioxidant source. Associated with Glow Recipe's plum-focused product branding.
The ingredient narratives reshaping clean beauty.
Plum Extracts
aka prunus domestica fruit extract · european plum extract · plum polyphenol extract
Vitamin C-rich botanical extract appearing in hyaluronic acid serums as an antioxidant supporting ingredient. Plum extracts include Kakadu plum (highest vitamin C source in nature) and European plum — different active profiles require distinction.
- High natural vitamin C content (in Kakadu plum specifically)
- Anthocyanin and polyphenol antioxidant fraction
- Mild AHA-like organic acids (malic, citric)
- Potential brightening activity
- Anti-inflammatory flavonoids
- Brightening hyaluronic acid serums
- Antioxidant toners
- Vitamin C essence formulations
- Plum-themed clean beauty SKUs
- Brightening eye creams
Aqueous extract; vitamin C content oxidation-sensitive. pH 3.5–5 for stability. The vitamin C in botanical extracts is less stable than L-ascorbic acid used as a formulated active.
Kakadu plum vs. European plum are very different in terms of active compound profile. 'Plum extract' as a category is insufficiently precise. Vitamin C content in processed botanical extracts is substantially reduced from raw fruit.
Accepted in clean beauty as a natural vitamin C and antioxidant source. Associated with Glow Recipe's plum-focused product branding.