The ingredient narratives reshaping clean beauty.
NovoRetin O
Featured at Cosmet'Agora 2026 — a 100% natural retinol alternative extracted from mastic tree (Pistacia lentiscus) resin, harvested principally on Chios for centuries. Targets skin renewal, tone-evening, and lifting via masticadienonic acid and other triterpenoids. Designed for anhydrous, solid, and concentrated formats.
- retinol-pathway efficacy without irritation or photosensitivity
- anhydrous-compatible — works in waterless/solid formats
- upcycled, traditional sourcing (mastic resin harvest does not harm the tree)
- solid serums
- waterless concentrates
- natural anti-aging treatments
INCI: Pistacia Lentiscus Gum and Caprylic/Capric Triglyceride. Pairs with bakuchiol as a complementary natural retinoid story.
New active — long-term comparative clinicals against retinol are still maturing.
Emerging — proof point that clean beauty's retinol gap is closing without compromise.
The ingredient narratives reshaping clean beauty.
NovoRetin O
Featured at Cosmet'Agora 2026 — a 100% natural retinol alternative extracted from mastic tree (Pistacia lentiscus) resin, harvested principally on Chios for centuries. Targets skin renewal, tone-evening, and lifting via masticadienonic acid and other triterpenoids. Designed for anhydrous, solid, and concentrated formats.
- retinol-pathway efficacy without irritation or photosensitivity
- anhydrous-compatible — works in waterless/solid formats
- upcycled, traditional sourcing (mastic resin harvest does not harm the tree)
- solid serums
- waterless concentrates
- natural anti-aging treatments
INCI: Pistacia Lentiscus Gum and Caprylic/Capric Triglyceride. Pairs with bakuchiol as a complementary natural retinoid story.
New active — long-term comparative clinicals against retinol are still maturing.
Emerging — proof point that clean beauty's retinol gap is closing without compromise.