Intelligence · Ingredients

The ingredient narratives reshaping clean beauty.

Isododecane

aka 2,2,4,8-tetramethylnonane · isoparaffin C12 · highly branched C12 isoparaffin

A synthetic isoparaffin solvent providing the characteristic lightweight, fast-evaporating texture in colour cosmetics including highlighting blushes and illuminating formulas. Enables high pigment-load without heaviness.

Benefits
  • Ultra-lightweight dry-feel texture
  • Fast-evaporating — reduces greasy skin feel
  • High-load pigment carrier
  • Long-wear performance contribution
  • Water-repellent film formation
Example uses
  • Highlighting blush formulas
  • Liquid eyeshadows
  • Long-wear lip formulas
  • Illuminating primers
  • Waterproof mascara
Formulation notes

Anhydrous or low-water systems only. Evaporates largely from the skin surface after application. Excellent solvent for volatile silicones, synthetic waxes, and colour pigments.

Watchouts

Derived from petroleum/natural gas processing. Non-biodegradable petroleum-derived isoparaffin — flagged in environmentally strict clean-beauty frameworks. Not a skin sensitiser but the sustainability profile is not clean.

Clean beauty perception

Mixed in clean beauty. Excluded from most strict natural or petroleum-free brand standards. Accepted in clean-beauty standards that focus on safety over environmental origin.